How to make our trampoline park hot - "precise marketing"

How to make our trampoline park hot - precision marketing

The prime time for the summer vacation should be the most anticipated time for all trampoline park investors. Many factors, such as student holidays, the end of the college entrance exam and the hot summer outside, have pushed the business of the trampoline park to a climax. The more prime time during the summer vacation, the better the marketing activities of the trampoline park during the summer vacation, which will drive more people to the store. Then the effective marketing promotion plan for the trampoline summer vacation: How can the trampoline park accurately drain, so as to get more benefits?

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1. The summer drainage marketing of the trampoline museum should adhere to the paid service and avoid using the free reduction grade.

If the trampoline park often attracts guests in a free way, it is easy to think that our trampoline hall has no operating costs, as if someone is playing a trampoline in the hall and there is no need to spend extra money. If you have this kind of psychology, customers will take the free experience as a matter of course, and customers will become unacceptable when they ask for money later. Therefore, the trampoline must continue to pay for services as much as possible, and do not use free means to attract people. The more cheap activities a trampoline has, the fewer people come. Therefore, the more activities in the store, the deeper the depreciation of the park price is rooted in the hearts of the guests. Guests will think that this park is worth only such a low price. The low-cost service that guests enjoy is the same as the regular service of the park. They don't think the price of this event is cheap. Once the fare returns to normal, the guest will be scared.

2, WeChat friends circle spread, half-fold drainage, employee commission.

Summer is the peak consumption of trampoline parks. Moderately do some marketing methods with large discounts. Of course, this discount is paid service, which means customers need to help you spread. Everyone has a mentality of taking advantage of it. Once he feels that your fare is much lower than the normal price, and there are time limits, it will bring a lot of changes in intention. In addition, an employee incentive mechanism can be introduced to provide a corresponding commission through the employee's consumption. Employees have a commission mechanism that will greatly enhance their enthusiasm and enthusiasm for work. Discount + friend circle communication + employee commission, online and offline employees to promote together.

3, trampoline park to create explosives, attract more people to direct consumption

Even if our exhibition hall spreads well in the circle of friends, it also covers a lot of people, but they do not have the store consumption. In fact, they have nothing to do with the trampoline, and they cannot be counted as passenger traffic. Online promotion, in fact, and the e-commerce platform such as Tmall Taobao, all rely on "brush sales", but the brush sales of the trampoline is the popularity of the brush, so in addition to good marketing and marketing to make more people Knowing, let them let them order more.

In addition to the promotional channels of the circle of friends, you can also encourage and guide the guests to help publicize through the vibrating platform. In the venue, create a network red card punching place (net red photo area) and vibrato trampoline net red project or event, attracting with popular content. Audience, prompting customers to come to the store to "order" consumption.

4. Increase the popularity of our trampoline and attract more customers

Nowadays, there are more and more shopping social platforms. When we go to a place, we will go through a lot of apps to see how our trampoline park is. They will also consider whether to go with the actual experience of the user, so this one We can also do marketing, customers who come to us to play, we can let them comment on us according to their real experience, so that we can increase our popularity, so that our business will become more and more popular. (We can take a discount or cash back when we play next time, which will increase the chance of giving us praise.)